The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Tech decisions should be based on business needs, not hype. Too often, companies get caught in endless tech migrations and architecture changes, not because they need to—but because their engineers want to experiment with the latest trend.
Your contract isn’t as airtight as you think. Too many businesses fall into legal traps that cost them millions—auto-renew clauses, weak termination rights, and SLA fine print that offers little real protection.
Your company’s device security is weaker than you think—and hackers know it. Most businesses assume their Secure Web Gateway (SWG) and VPN solutions are protecting them. They’re wrong.
You built the perfect ROI case. The numbers add up. The benefits are obvious. So why is no one listening?
What if a single email could cost your business $50,000? It happened to a business owner who thought they were operating above board—until they received a shocking legal notice accusing them of software piracy. One innocent mistake, one overlooked install, and suddenly, they were staring at a massive bill they never saw coming.
If you had to bet, how many of your company’s software tools are actually being used? Most businesses sign contracts and assume their teams are onboard, but what if they’re not? What if employees hate the system, have stopped using it, or found workarounds - while the company keeps paying?