The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Think the cloud guarantees success? Most businesses get it wrong—and pay for it. Chick-fil-A took a smarter path and won. What did they do differently?
Ever tried sending a simple text to your customers, only to find out it’s nearly impossible? While legitimate businesses struggle to register SMS campaigns, spammers continue flooding inboxes with junk messages. Why is the system broken, and what can you do about it?
Are you about to sink millions into building your own data center? Stop right there. Owning sounds like control—but it’s actually a financial and operational nightmare. Massive upfront costs, endless maintenance, lost flexibility—it’s a budget-draining trap that can derail your entire IT strategy.
Cisco and Palo Alto won’t say it, but IT leaders are shifting. Stacked firewalls, VPNs, and SD-WAN create complexity and security gaps. What if one solution could fix it all?
Ever wonder why some companies run cost-efficient, high-performance data centers while others bleed cash on the wrong setup? Most companies make critical mistakes when choosing a data center - errors that cost them millions. The problem? They focus on the wrong factors, fall for industry myths, and overlook the real deal-breakers.
You just found a vendor who promises everything you need. But something feels… off. You ask for pricing, and they hesitate. They promise to “put their A-team on your project.” Should you be worried? Absolutely.