The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Christmas morning—gifts for most, chaos for one company hit by ransomware. Hackers don’t take holidays, and when your team is offline, you’re most vulnerable. How do you stay protected?
Are your company values real guiding principles or just words on a wall? Most businesses claim to have core values, but do they actually shape decisions, hiring, and company culture? If you stripped away the corporate fluff, would your values still hold weight or would they crumble under scrutiny?
Are you hiring the wrong people without even realizing it? You may think you’re bringing in top talent, but if you're prioritizing speed and urgency over attention to detail, you could be setting your team up for failure. The difference between a rockstar employee and a liability isn’t just skill - it’s mindset and execution.
Your systems are secure. Your team is ready. Yet, right now, AI-powered hackers are about to find the gap you missed. What happens next? Seconds decide.
Are you about to drop serious cash on a new firewall? Hold up. Before you commit to that expensive hardware, you need to know why most firewalls are completely useless in modern IT environments. If your firewall strategy hasn’t evolved, you’re probably wasting money on outdated technology that won’t actually protect your business.
How many deals slipped away because someone forgot to follow up? Most companies don't struggle to sell—they struggle to stay in touch. But what if you could automate your outreach and guarantee no lead ever falls through the cracks again?