The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Have you ever invested in a tech solution, only to watch the company behind it get acquired and everything change overnight? With HPE buying Juniper and Broadcom disrupting VMware, businesses are being forced to rethink their long-term IT strategies.
Ever hired a so-called "expert" only to find out they had no idea what they were doing? When it comes to Microsoft E5 Security, bad providers can put your entire business at risk—and most companies don’t realize it until it’s too late.
Ever wonder why your ‘cutting-edge’ SASE solution feels like a downgrade instead of an upgrade? You’re not imagining things—most providers are selling a dream and delivering a nightmare.
Are you being ripped off by your internet provider? The truth is, Big Telcos are charging you premium prices for speeds that don’t match the cost—and they don’t want you to know there's a better way.
Tech decisions should be based on business needs, not hype. Too often, companies get caught in endless tech migrations and architecture changes, not because they need to—but because their engineers want to experiment with the latest trend.
Your contract isn’t as airtight as you think. Too many businesses fall into legal traps that cost them millions—auto-renew clauses, weak termination rights, and SLA fine print that offers little real protection.