The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Have you ever wondered if your leadership decisions are unknowingly sabotaging your startup’s future? It’s time to uncover a mistake that could be your business's worst enemy.
Feeling like your business is stuck in a loop of chaos and confusion? What if you could cut through the noise, streamline everything, and scale faster than ever?
Ever sat through a meeting where you discussed company values, only to think, "Does anyone actually believe in these?" Too often, companies fall into the trap of creating values that sound good on paper but don’t really mean anything.
It sounds like a win-win: employees get to keep their laptops after layoffs. But is it really a generous gesture, or is there something deeper at play?
Have you ever spent hours solving a problem, only to realize you were focused on the wrong thing? It’s a frustrating experience and it’s costing you more than you think.
What if the partnerships you’ve been trusting all this time aren’t as solid as you think? Are your vendors really working for you... or for themselves?