The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Struggling to keep up with today’s evolving cybersecurity threats? The traditional ways of securing your network no longer cut it, especially with more businesses shifting to the cloud and managing remote workforces. That’s where SASE comes in.
Lost customers mean lost revenue. Slow responses and poor customer experience cost more than you think. The best companies don’t just keep customers - they create lifelong advocates.
Are your network challenges slowing down your business? What if there’s a solution that could streamline connectivity, optimize performance, and make your IT infrastructure more efficient without the headache? The answer might be SD-WAN, but is your organization leveraging its full potential?
Are you stuck in the day-to-day grind of managing IT resources?You’re not alone. Many IT teams find themselves overwhelmed, caught in the cycle of staffing, equipment, and managing complex systems. But what if there was a smarter way to get more done, free up your time, and drive real value for the business?
Christmas morning—gifts for most, chaos for one company hit by ransomware. Hackers don’t take holidays, and when your team is offline, you’re most vulnerable. How do you stay protected?
Are your company values real guiding principles or just words on a wall? Most businesses claim to have core values, but do they actually shape decisions, hiring, and company culture? If you stripped away the corporate fluff, would your values still hold weight or would they crumble under scrutiny?