The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
If you're buying direct, you're probably paying too much. What if we told you that there’s a way to get the same product, better support, and a lower price - without negotiating? That’s the power of resellers, and it’s a secret that top companies use to save money and get more value.
Ever signed up for a supplier that looked perfect—only to realize later that it was an absolute nightmare? Great marketing, glowing reviews, and a slick onboarding experience can make a vendor seem like a no-brainer. But what happens when everything almost works, yet never quite delivers?
Think cutting out the middleman saves you money? Think again. Many businesses assume going direct means getting the best deal. Spoiler alert: It doesn’t.
You’re overpaying for tech - and you don’t even know it. Manufacturers have a dirty little secret: they charge you extra to buy direct. Fortune 500s already know this, which is why they always buy through resellers to score massive discounts. The real question is - why aren’t you doing the same?
Your firewall can’t see it. Your encryption won’t stop it. Hackers are breaching through IoT devices you trust every day. Are you prepared for the attack already underway?
Ever wonder why companies throw millions at cybersecurity yet still get hacked? The truth is, most cybersecurity budgets are built on outdated thinking, false assumptions, and a dangerous focus on ROI that completely misses the point.