The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
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If you’re betting on “the cloud is secure” and a few DLP rules to save you, you’re exposed. Most breaches aren’t a tool failure, they’re a visibility failure. You can’t protect data you can’t see.
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You know that moment when the alerts start flooding in, and your entire network goes dark? Systems down. Phones silent. Operations frozen. Now imagine that happening inside a prison. Six hundred of them. One outage away from chaos.
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Ever feel trapped in the endless cycle of network refreshes, license renewals, and “surprise” upgrade costs?
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You know the risks. The board knows the budget. So how do you bridge the gap? For most IT and security leaders, convincing executives to prioritize security is the toughest job they face.
Every minute you wait to respond, another lead dies. Missed calls, ignored forms, slow follow-ups, your IT system might be the silent killer behind your pipeline collapse.
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Imagine signing the lease, hiring the staff, setting the date and then realizing you can’t even open your doors. That’s exactly what happened to a fast-growing healthcare provider.