Podcast

Signed

The IT market is built for sellers. Signed is the podcast for the buyers.

Watch now

Learn more about Signed

The IT market is built for sellers, not buyers.

That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.

Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.

Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.

If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.

New episodes weekly. An ITBroker.com podcast.

Episode 219 cover art - AI Agents Read Your Site

AI Agents Read Your Site in Under 1,000 Tokens. Most of What You Built Never Gets Seen.

Your website gets read by AI agents before most customers ever see it, and those agents judge your brand in under 1,000 tokens. Most of what you built never actually gets seen, and the reason is usually a setting nobody at your company reviewed. Tony Lauro has spent 13 years at Akamai watching bot defense move past the question most IT teams still ask, including a story about a competitor who read a client's order numbers to track their daily sales.

EP 219August 4, 20262hrs 6mins
Playbook: Buying MDR Without Getting Burned

Playbook: Buying MDR Without Getting Burned

Your MDR contract might only cover watching and telling you, not stopping anything. Max evaluated a well known provider and found the exact gap hiding under the brand name. If your provider has never been tested against a real attack, you don't actually know what you bought. Find out before your next renewal, not after your next incident.

EP 218July 28, 2026
Your Teams Voice Provider Isn't Who's Actually Running Your Calls

Your Teams Voice Provider Isn't Who's Actually Running Your Calls

You know who sold you Teams Voice. Do you know who's actually running it? Find out before your next renewal, not after the outage.

EP 217July 21, 2026
Your Developers Already Installed a Black Box Behind Your VPN

Your Developers Already Installed a Black Box Behind Your VPN

A black box coding tool is already behind your VPN, and nobody vetted it. Thomas Cooper on the one call that decides if you catch this now or pay later.

EP 216July 14, 20261hr 43mins
Playbook: The Hidden Bomb in your Contracts

Playbook: The Hidden Bomb in your Contracts

Patent trolls filed more than half of all U.S. patent lawsuits in 2025. The clause that decides who pays is the one most buyers scroll past. Check it before you sign, not after a demand letter arrives.

EP 215July 7, 2026
Your Vendor Got Acquired. Most Customers Realize the Risk Too Late.

Your Vendor Got Acquired. Most Customers Realize the Risk Too Late.

Your vendor just got acquired. Most buyers find out what that actually means at renewal. By then it's too late to do anything about it.

EP 214June 30, 2026