The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
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Most AI layoff announcements are built the same way as a vendor pitch. Max Clark explains the pattern — and the one question that finds the real reason behind any explanation.
You bought the platform. You renewed the contract. And 80% of your breach risk is coming from the one thing the platform wasn't built to catch.
You're paying for 100% of your Microsoft stack. You're using 44% of it — and buying third-party tools to fill gaps you already own.
MSPs sell their book. The vendors they're authorized on. The platforms they're certified on. The products they have margin on. The infrastructure they're about to recommend for your business is shaped by all of that before you walk in the room.
Nobody owns your cloud bill. And if you signed an EDP without understanding it, you may not be able to spend less even if you want to.
You're making infrastructure decisions on a system you can't see. It's fast, stable, and invisible. That's the problem.