The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Most enterprise networks weren’t designed—they were inherited. In this episode, Max Clark and Scott Nicols break down how legacy decisions, cost tradeoffs, and vendor shortcuts create long-term performance and risk issues and why those problems only become visible after it’s too late to fix them easily.
The IT market is built for sellers. This is where buyers learn what actually happens before and after the decision and what they need to get it right.
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Max Clark is joined by Ed Bailey, Field CISO at Cribl, to discuss why many companies invest heavily in collecting data but struggle to turn it into meaningful outcomes.
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What happens when your contact center hits peak demand… and the queue explodes?
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The demo was perfect. Then deployment happened. If your contact center AI “worked” in a pilot but fell apart in production—this episode explains why.
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What if the real problem isn’t Azure… it’s putting the wrong workloads there?