The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Overpaying for SIP trunking without realizing it? Many businesses think they’re getting a great deal—until hidden costs pile up. From misleading rates to unnecessary bundles, vendors have plenty of ways to squeeze more from your contract.
Your internet just went down. Panic or business as usual? The right backup is the difference between survival and disaster.
Think you’re scoring a bargain on tech? Think again. Chasing the lowest price on internet, cloud, or hardware often leads to hidden limits, performance drops, and costly surprises.
That AWS discount? It might be a financial trap. The AWS Enterprise Discount Program rewards high spenders—but what happens when your cloud usage drops? Cut costs too well, and you could be forced to pay more anyway.
Security sprawl is killing efficiency—and exposing you to risk. More tools won’t fix it. What if the real solution is fewer?
Your office phone system works fine—so moving it to the cloud should be easy, right? Wrong. A simple 'lift and shift' can lead to lost functionality, broken workflows, and major disruptions.