The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Why do some companies score huge discounts while you pay full price? It’s not luck—it’s strategy. Vendors have a hidden pricing playbook, and if you don’t know the rules, you’re losing.
Always chasing productivity but never catching it? The right tool could change everything—seamless, scalable, unstoppable.
Let’s be honest—RFPs suck. Weeks of drafting, chasing vendors, and reviewing proposals, only to end up where you started. But what if the game was rigged from the start?
Imagine your product suddenly failing for millions—and you have no clue why. That’s what happened to our client when their app hit China’s Great Firewall. Traffic blocked, performance crippled, costs skyrocketing. They needed a fix—fast.
Imagine waking up to discover your business has just fallen victim to a $40 million scam. An unsuspecting employee unknowingly clicks on a malicious email, triggering a chain reaction that leads to one of the biggest cybercrimes in history. Now, how can you make sure your business isn’t the next target?
Overpaying for Microsoft’s calling plan? If you use Teams, you might be wasting money—without knowing it. The smart alternative? IT pros already have it.