The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
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Your biggest revenue boost is hiding in plain sight—your operations. Stop cutting costs. Start making smarter moves that fuel growth.
Think your business is running at full speed? Think again. You could be leaving millions on the table without realizing it. Outdated processes are quietly holding you back, while smarter companies leverage simple tech shifts to scale faster, close more deals, and unlock massive revenue. Are you keeping up?
A 20-year-old server. A forgotten backup plan. A single system crash. In healthcare, these aren’t just IT oversights — they’re threats to patient lives. From delayed treatments to data breaches, outdated tech can trigger a cascade of consequences no provider can afford.
What if your operations could fuel revenue, not just cut costs? Most businesses miss hidden profits by clinging to outdated systems. The right tools change everything.
What if your company’s security hinged on vendors who weren’t watching? CircleCI learned the hard way - one overlooked red flag unraveled into a full-blown crisis. Productivity crippled. Secrets leaked. Trust shattered. Could it happen to you?