The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Imagine this: A cyberattack hits your company, you file a claim… and your insurance refuses to pay. Why? Because your security didn’t meet the fine print requirements—requirements you never even knew existed.
Let’s play a quick game: If a hacker impersonated your CFO and sent an urgent payment request, would your company catch it? What about a malicious email that looks 99% identical to a real one? If you hesitated—even for a second—you’re already at risk. And no, Google and Microsoft’s built-in security won’t save you.
What if I told you $11M in security won’t keep you safe? Enterprises pour millions into cybersecurity, yet breaches persist. Are they securing their data or actually funding the next big hack?
What if your IT project was never really up for debate? The reality is, 9 out of 10 times, the choices companies think they’re making have already been shaped by their past investments, vendor contracts, and infrastructure. You might be choosing between A and B—but was C ever an option?
Is your IT department drowning in tools, tech, and platforms that seem to promise more efficiency but only create more chaos? What if I told you that more tech could actually be the root cause of your business inefficiency?
What if you could save millions on your AWS bill without changing your infrastructure? The truth is, hidden AWS costs are draining budgets at a level most businesses don’t even realize—until it’s too late.