The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
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