The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Ever feel like choosing an IT provider is just a shot in the dark? Scrolling through endless Google results, skimming vendor websites, and hoping you make the right call? That’s not a strategy—it’s a costly gamble. And it’s exactly what ITBroker.com helps you avoid.
What’s worse than paying for expensive software? Building your own—and realizing it was a mistake. IT engineers love the idea of building custom solutions. More control. More flexibility. No vendor lock-in. But what happens when the maintenance costs pile up, the engineers move on, and your business is stuck with an outdated, unsupported mess?
SD-WAN, SSE, and SASE are supposed to revolutionize IT security and networking—but are they really as game-changing as vendors claim? Companies are burning cash on legacy infrastructure, getting locked into outdated security models, and falling for half-baked solutions that don’t actually solve performance and security issues. It’s time to cut through the noise.
Would you buy a flip phone in 2025? No? Then why are businesses still spending $80,000 on firewalls designed for a world that no longer exists?
Ever felt like networking vendors are speaking a different language? You're not alone. SD-WAN, SSE, and SASE are the latest buzzwords, but what do they actually mean for your business? If your IT team is still managing MPLS, VPNs, and unreliable failovers, you could be losing money and performance without even realizing it.
Imagine this: You sign a lease, plan your office move, and everything is set—until you find out you can’t get internet for weeks. Your business is stalled, deadlines slip, and costs pile up. All because of one hidden clause in your lease.