The vendor-driven market sees board initiatives as guaranteed budget with guaranteed urgency. The board already approved it. The mandate is real. Now vendors just need to get in front of you before you have enough context to slow them down.
So they position themselves as the board's natural partner — briefing board members directly, getting referenced in board conversations, creating the impression of alignment before you've evaluated anything. Then they use the mandate as leverage: "the board expects results and we're already aligned with their direction."
You're accountable for executing a vision you didn't create, on a timeline you didn't set, with a budget vendors know is approved. If the initiative succeeds, the board takes credit. If it underperforms, you own it.
And somewhere between the board's vision and operational reality is a gap that vendors will sell into enthusiastically — at your expense.

