The vendor-driven market knows you're in transition. They hear you asking questions about their value and interpret that as a threat — so they move fast, before you have enough context to push back.
Some lock in tighter — longer contracts, more favorable terms, signed before you understand what you're renewing. Others feed you complexity, more features, deeper integration — making their product harder to evaluate and harder to leave.
Meanwhile you're trying to build context on a stack you didn't choose, build trust with a leadership team that's watching, and avoid making a decision that follows you. Moving fast feels risky. Moving slowly feels like you're not in control.
And the vendors in your stack are counting on exactly that paralysis.
