Every security vendor is now positioning themselves as 'cyber insurance compliant.' The controls your insurer requires have become a sales hook — a reason to call you, scope a broader engagement, and charge premium pricing for what should be baseline implementation.
Your insurer sent a checklist. Vendors are treating it as a purchase order.
MDR becomes a black box you're required to buy at enterprise pricing when a lighter-weight solution would satisfy the same requirement. EDR gets bundled with premium support packages you don't need for a control that should cost a fraction of what you're being quoted. The pressure to just get it done before the renewal date is real — and vendors know exactly how to use it.
You're not buying a security program. You're satisfying a checklist. The vendors pitching you are counting on you not knowing the difference.

