The vendor-driven market treats breach incidents like natural disasters. Every security vendor suddenly has the "prevention for the breach you just read about." Ransomware vendors are pitching ransomware prevention. Supply chain vendors are pitching supply chain security. Each has the answer to the breach of the moment.
You're suddenly bombarded with crisis-response packages, emergency implementations, and premium support tiers.
Vendors know your board is watching and your budget is available.
They pitch aggressively. Implementation timelines are compressed. Pricing is premium.
You hire multiple vendors in parallel to "close gaps." You inherit long-term contracts and expensive subscriptions you might not need next year when the board's attention moves elsewhere.
This is information asymmetry.

