44 episodes on Software.

If you're buying direct, you're probably paying too much. What if we told you that there’s a way to get the same product, better support, and a lower price - without negotiating? That’s the power of resellers, and it’s a secret that top companies use to save money and get more value.

You’re overpaying for tech - and you don’t even know it. Manufacturers have a dirty little secret: they charge you extra to buy direct. Fortune 500s already know this, which is why they always buy through resellers to score massive discounts. The real question is - why aren’t you doing the same?

You bought the software. It worked—until your business grew. Now, you’re stuck in a system that won’t integrate with new tools, lacks the features you need, and is costing you more than you ever expected. Sound familiar? You’re not alone.
If everything is a priority, nothing is. Why EOS, OKRs, and V2MOM stall in execution, and what actually keeps a fast-growing team aligned week to week.

You just found a vendor who promises everything you need. But something feels… off. You ask for pricing, and they hesitate. They promise to “put their A-team on your project.” Should you be worried? Absolutely.

Paying for IT that’s failing you? Many MSPs fall short, leaving hidden inefficiencies, security gaps, and wasted costs in your tech stack. Are you getting real value?

Lost customers mean lost revenue. Slow responses and poor customer experience cost more than you think. The best companies don’t just keep customers - they create lifelong advocates.

How many deals slipped away because someone forgot to follow up? Most companies don't struggle to sell—they struggle to stay in touch. But what if you could automate your outreach and guarantee no lead ever falls through the cracks again?

Think you’re scoring a bargain on tech? Think again. Chasing the lowest price on internet, cloud, or hardware often leads to hidden limits, performance drops, and costly surprises.

That AWS discount? It might be a financial trap. The AWS Enterprise Discount Program rewards high spenders—but what happens when your cloud usage drops? Cut costs too well, and you could be forced to pay more anyway.

Why do some companies score huge discounts while you pay full price? It’s not luck—it’s strategy. Vendors have a hidden pricing playbook, and if you don’t know the rules, you’re losing.

Let’s be honest—RFPs suck. Weeks of drafting, chasing vendors, and reviewing proposals, only to end up where you started. But what if the game was rigged from the start?

Overpaying for Microsoft’s calling plan? If you use Teams, you might be wasting money—without knowing it. The smart alternative? IT pros already have it.

What if your operations could fuel revenue, not just cut costs? Most businesses miss hidden profits by clinging to outdated systems. The right tools change everything.
Would you take sales advice from a felon? Plenty of sales teams already do. Steve Heroux on broken comp plans, punishing quotas, and why great sellers need coaching, not pressure.

Google Cloud is making waves in the cloud market, but how did it rise so quickly? What makes GCP such a powerful disruptor?

Why do enterprises buy Google Cloud through SADA instead of going direct? Same price, plus expert guidance, cost optimization, and support Google alone won't give you.

What if your cloud migration is a trap? Hidden risks, skyrocketing costs, and operational chaos—your provider won’t warn you, but you’ll pay the price.

What if your cloud bill is bleeding your budget dry? Many expect savings, but hidden costs, inefficiencies, and poor architecture are quietly draining IT funds.

What if your network could think for itself? What if it could anticipate failures, reroute traffic before problems arise, and guarantee a seamless user experience - all without human intervention?
30 minutes. No pitch. Just an honest conversation about where you are, what you need, and whether working together makes sense.
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