Software

44 episodes on Software.

Tech’s Best-Kept Secret: How Smart Buyers Use Resellers to Get More for Less

Tech’s Best-Kept Secret: How Smart Buyers Use Resellers to Get More for Less

If you're buying direct, you're probably paying too much. What if we told you that there’s a way to get the same product, better support, and a lower price - without negotiating? That’s the power of resellers, and it’s a secret that top companies use to save money and get more value.

EP 94November 9, 2023•10 min
Resellers vs. Direct: The Pricing Loophole You’re Probably Ignoring

Resellers vs. Direct: The Pricing Loophole You’re Probably Ignoring

You’re overpaying for tech - and you don’t even know it. Manufacturers have a dirty little secret: they charge you extra to buy direct. Fortune 500s already know this, which is why they always buy through resellers to score massive discounts. The real question is - why aren’t you doing the same?

EP 91October 19, 2023•6 min
The Most Expensive Mistake in Tech Buying That No One Talks About

The Most Expensive Mistake in Tech Buying That No One Talks About

You bought the software. It worked—until your business grew. Now, you’re stuck in a system that won’t integrate with new tools, lacks the features you need, and is costing you more than you ever expected. Sound familiar? You’re not alone.

EP 88October 5, 2023•11 min
If Everything’s a Priority, Your Framework’s Already Failing

If Everything’s a Priority, Your Framework’s Already Failing

If everything is a priority, nothing is. Why EOS, OKRs, and V2MOM stall in execution, and what actually keeps a fast-growing team aligned week to week.

EP 79August 28, 2023•42 min
The Two Biggest Red Flags in Vendors That Cost You Time and Money

The Two Biggest Red Flags in Vendors That Cost You Time and Money

You just found a vendor who promises everything you need. But something feels… off. You ask for pricing, and they hesitate. They promise to “put their A-team on your project.” Should you be worried? Absolutely.

EP 78August 24, 2023•7 min
MSP Truths Revealed by Eric Hasenstab: Are You Paying for IT That Doesn’t Work?

MSP Truths Revealed by Eric Hasenstab: Are You Paying for IT That Doesn’t Work?

Paying for IT that’s failing you? Many MSPs fall short, leaving hidden inefficiencies, security gaps, and wasted costs in your tech stack. Are you getting real value?

EP 77August 21, 2023•1 hr 20 min
Adam Settle Exposes the CX Mistakes Costing You Customers & Millions in Revenue

Adam Settle Exposes the CX Mistakes Costing You Customers & Millions in Revenue

Lost customers mean lost revenue. Slow responses and poor customer experience cost more than you think. The best companies don’t just keep customers - they create lifelong advocates.

EP 74August 7, 2023•1 hr 10 min
The HubSpot Hack: Automate Your Follow-Ups & Never Miss a Lead Again!

The HubSpot Hack: Automate Your Follow-Ups & Never Miss a Lead Again!

How many deals slipped away because someone forgot to follow up? Most companies don't struggle to sell—they struggle to stay in touch. But what if you could automate your outreach and guarantee no lead ever falls through the cracks again?

EP 65June 29, 2023•18 min
The Biggest Lie in Tech Pricing: Why Cheap Doesn’t Mean Better

The Biggest Lie in Tech Pricing: Why Cheap Doesn’t Mean Better

Think you’re scoring a bargain on tech? Think again. Chasing the lowest price on internet, cloud, or hardware often leads to hidden limits, performance drops, and costly surprises.

EP 60June 8, 2023•6 min
AWS Enterprise Discount Program: The Fine Print That Could Cost You Millions

AWS Enterprise Discount Program: The Fine Print That Could Cost You Millions

That AWS discount? It might be a financial trap. The AWS Enterprise Discount Program rewards high spenders—but what happens when your cloud usage drops? Cut costs too well, and you could be forced to pay more anyway.

EP 59June 1, 2023•15 min
The Hidden Game of Vendor Pricing: How to Get the Best Deal Every Time

The Hidden Game of Vendor Pricing: How to Get the Best Deal Every Time

Why do some companies score huge discounts while you pay full price? It’s not luck—it’s strategy. Vendors have a hidden pricing playbook, and if you don’t know the rules, you’re losing.

EP 56May 18, 2023•11 min
The Ugly Truth About RFPs: Why Your Vendor Selection Process Is Rigged

The Ugly Truth About RFPs: Why Your Vendor Selection Process Is Rigged

Let’s be honest—RFPs suck. Weeks of drafting, chasing vendors, and reviewing proposals, only to end up where you started. But what if the game was rigged from the start?

EP 54May 11, 2023•15 min
You're Overspending on Microsoft's Calling Plan–Jaime Zarate Shares What IT Pros Know That You Don't

You're Overspending on Microsoft's Calling Plan–Jaime Zarate Shares What IT Pros Know That You Don't

Overpaying for Microsoft’s calling plan? If you use Teams, you might be wasting money—without knowing it. The smart alternative? IT pros already have it.

EP 51May 2, 2023•49 min
The CFO’s Secret Weapon: How ChromeOS Turns IT Costs Into a Hidden Profit Stream with Jimmy Riordan

The CFO’s Secret Weapon: How ChromeOS Turns IT Costs Into a Hidden Profit Stream with Jimmy Riordan

What if your operations could fuel revenue, not just cut costs? Most businesses miss hidden profits by clinging to outdated systems. The right tools change everything.

EP 47April 18, 2023•47 min
Would You Take Sales Advice from a Felon? Most People Do

Would You Take Sales Advice from a Felon? Most People Do

Would you take sales advice from a felon? Plenty of sales teams already do. Steve Heroux on broken comp plans, punishing quotas, and why great sellers need coaching, not pressure.

EP 45April 13, 2023•1 hr 32 min
Why Google Cloud is Winning: Simon Margolis of SADA on GCP’s Market Disruption

Why Google Cloud is Winning: Simon Margolis of SADA on GCP’s Market Disruption

Google Cloud is making waves in the cloud market, but how did it rise so quickly? What makes GCP such a powerful disruptor?

EP 35July 2, 2020•46 min
The SADA Advantage: Billy Franz on What Google Support Won’t Give You

The SADA Advantage: Billy Franz on What Google Support Won’t Give You

Why do enterprises buy Google Cloud through SADA instead of going direct? Same price, plus expert guidance, cost optimization, and support Google alone won't give you.

EP 34June 30, 2020•20 min
Stop Doing This in Your Cloud Migration – Jim Haas of Ntirety Breaks Down the Mistakes Everyone Makes

Stop Doing This in Your Cloud Migration – Jim Haas of Ntirety Breaks Down the Mistakes Everyone Makes

What if your cloud migration is a trap? Hidden risks, skyrocketing costs, and operational chaos—your provider won’t warn you, but you’ll pay the price.

EP 33June 25, 2020•1 hr 1 min
Why Most Companies Are Overpaying for the Cloud - Chuck Price on Saving Money and Avoiding Waste

Why Most Companies Are Overpaying for the Cloud - Chuck Price on Saving Money and Avoiding Waste

What if your cloud bill is bleeding your budget dry? Many expect savings, but hidden costs, inefficiencies, and poor architecture are quietly draining IT funds.

EP 29June 11, 2020•59 min
How CloudGenix SD-WAN Became the Go-To Choice for Fortune 1000 Enterprises

How CloudGenix SD-WAN Became the Go-To Choice for Fortune 1000 Enterprises

What if your network could think for itself? What if it could anticipate failures, reroute traffic before problems arise, and guarantee a seamless user experience - all without human intervention?

EP 7May 8, 2020•54 min

You Don’t Need Another Sales Call. You Need an Answer.

30 minutes. No pitch. Just an honest conversation about where you are, what you need, and whether working together makes sense.

We use your details to set up and prepare for the call, and send the newsletter only if you ask for it. Privacy policy.